Compare the whole academy stack, then pick the plan.

BJJ Track is not just billing software. It connects your public website, paid traffic, trial booking, omni-inbox, family billing, events, Smart Voice, and AI follow-up so the owner can see the path from ad click to paying member.

All-in-one advantage

What owners usually have to stitch together.

Most academy software covers some of the admin layer. BJJ Track is built around the full growth and operations loop: traffic, lead, trial, member, billing, attendance, retention, and reporting.

Website Studio + SEO

Custom-domain sites, landing pages, program pages, event pages, blog, forms, trial booking, sitemap, robots, canonicals, GA4, Meta Pixel, and source-aware lead capture.

Paid traffic to paid member

Meta and Google source tracking, campaign drafts, landing-page offers, trial pipeline, no-show recovery, and reporting from ad source through membership.

Omni inbox

Email, SMS, WhatsApp, Instagram DM, web chat, call notes, internal notes, billing context, and person history in one timeline.

AI with controls

AI Flex Credits cover tenant work such as support answers, reply drafts, summaries, lead analysis, campaign help, content generation, and automation recommendations.

Smart Voice

IVR, AI conversations, softphone, forwarding fallback, recording, transcription, and AI Coach on the dedicated line.

Gym Orchestrator

BJJ-specific journeys for leads, trials, missed classes, failed payments, waivers, events, birthdays, retention, and staff follow-up.

Billing and family money flow

Recurring memberships, family billing, discounts, trials, proration, failed-payment recovery, refunds, disputes, invoices, events, POS, and shop checkout.

BJJ retention signals

Attendance history, belt and stripe tracking, promotion readiness, milestones, surveys, referrals, reviews, and churn risk signals.

Side-by-side workflow lens

The difference is connection depth.

This is the checklist to use when comparing Gymdesk, Kicksite, Spark Membership, Zen Planner, or a custom stack of point tools.

Public website and local SEO
BJJ TrackBuilt in
Typical comparison stackOften separate site builder, agency, or add-on
Meta and Google paid traffic path
BJJ TrackSource tracking, campaign drafts, trial funnel, conversion reporting
Typical comparison stackUsually handled outside the gym-management app
Trial booking and no-show recovery
BJJ TrackConnected to lead, schedule, inbox, staff task, and member conversion
Typical comparison stackCommonly split across CRM, calendar, and messaging
AI support and automation budget
BJJ TrackClear AI Flex Credits with audit history and approval controls
Typical comparison stackOften unclear, add-on-based, or separate marketing service
Smart Voice and call handling
BJJ TrackPhone, IVR, AI calls, transcription, softphone, and coach context
Typical comparison stackUsually separate phone/voice vendor
Billing, POS, events, and waivers
BJJ TrackSame member, family, checkout, and reporting model
Typical comparison stackAvailable in pieces, but often less connected to marketing attribution
BJJ ranks and retention
BJJ TrackBelts, stripes, attendance risk, referrals, milestones, and student lifecycle
Typical comparison stackVaries by platform and usually not tied to ads + AI workflows
Migration and source reconciliation
BJJ TrackKicksite, Gymdesk, Zen Planner, Mindbody, CSV, legacy billing, and import audit paths
Typical comparison stackOften one-time service or generic CSV import

Product proof

Benefits worth comparing before switching.

One tenant record connects website, leads, members, billing, comms, events, AI, and reporting.

Paid traffic does not stop at a form fill; the lead can move through trial, reminders, attendance, and close reporting.

AI is governed with quotas, daily caps, approval levels, kill switches, audit logs, and billing-safe channel controls.

Waivers, agreements, signatures, event registrations, and checkout live beside the member profile.

Shop, POS, drop-ins, private lessons, seminars, camps, and member billing share the same payment surface.

Reporting can compare leads, trial attendance, campaigns, tuition, churn, events, and usage without spreadsheet joins.

Schedules, appointments, class reminders, event scans, QR check-in, and no-show recovery stay operational.

Families, guardians, kids, siblings, household billing, and staff permissions are first-class academy objects.

Step 1

How much do you process each month?

Step 2

How advanced does the setup need to be?

How the ladder works

Higher plans drop the per-transaction fee.
Outbound one-way SMS grows by tier. Two-Way SMS adds a sent-and-received bucket.
AI Flex Credits are larger and easier to audit: one metered AI response, draft, analysis, recommendation, generation, or automation step uses one flex credit.

We recommend

Growth

$199/mo + 0.75% processed tuition

Best match for most gyms. Transaction rate pays for the monthly fee as tuition scales.

3,000 outbound one-way SMS/month
No member cap; unlimited leads and automations
5,000 AI Flex Credits/month
Growing academies actively booking trials.

Add-ons if you need them

Two-Way SMS — $99 setup + $79/mo. 1,500-message monthly bucket for sent and received dedicated-line SMS. Available to paid tenants.

Smart Voice — $99/mo. IVR, AI conversations, softphone, forwarding, recording, transcription, and AI Coach with 1,000 monthly Smart Voice Credits. Requires Two-Way SMS and a paid tenant.

Custom Domain — $29/mo. Branded domain for public + portal links.

Side-by-side snapshot.

Starter
$99/mo
+ 1% processed tuition
  • 1,000 outbound one-way SMS/month
  • 1,000 AI Flex Credits/month
  • No member cap; unlimited leads and automations

Newer academies or owners just getting organized.

Your match
Growth
$199/mo
+ 0.75% processed tuition
  • 3,000 outbound one-way SMS/month
  • 5,000 AI Flex Credits/month
  • No member cap; unlimited leads and automations

Growing academies actively booking trials.

Pro
$349/mo
+ 0.5% processed tuition
  • 8,000 outbound one-way SMS/month
  • 15,000 AI Flex Credits/month
  • No member cap; unlimited leads and automations

High-volume academies with multiple programs or staff.

Next step

Need a decision shortcut?

Open the instant demo, check full pricing, or contact us if the right plan depends on migration, billing, or launch timing.

Still between two?

Open the demo first. Try the product on a real showcase. Then pick.