The Instagram Account That Actually Books Trials
Most academy Instagrams sit there looking nice. BJJ Track turns the account into a working sales channel — schedule posts, draft captions with AI that sees the image, reply to comments, and answer DMs the way a great front desk would.
Product screen
/dashboard/instagram
Connected
Meta · DMs · Comments · AI replies
Post
Schedule, caption, publish — with AI vision
Reply
Comments and DMs answered automatically
Trial
DMs become tracked, scored, bookable leads
How it works in your academy.
- 01
Connect the account
Link the academy Instagram Business or Creator account through the same Meta connection used for ads. One click, no extra logins, no third-party schedulers.
- 02
Plan the post
Drop in an image, carousel, or reel and let AI vision read the photo, draft a caption in the academy voice, and pick BJJ-aware hashtags (#bjj, #jiujitsu, #bjjtechnique, #grappling, #closedguard).
- 03
Schedule or auto-create
Queue a single post or turn on Auto-create — the AI rotates through your media folder, picks the format, writes the caption, and schedules at the best time for your audience.
- 04
Auto-handle replies
AI answers comments, replies to DMs, qualifies the prospect, and converts the conversation into a tracked lead with score, temperature, and a one-click Start Trial button.
Posts and scheduling built for BJJ.
A real content engine that fits the way academies actually post — without spreadsheets, third-party schedulers, or copy-and-paste between tabs.
AI Captions With Vision
Drop in the image — the AI literally sees what is on the mat (gi vs no-gi, kids class, belt promotion, seminar) and writes the caption to match. No generic copy.
Auto-Create From A Folder
Point it at a folder of marketing assets. The AI rotates assets, picks Feed Image / Carousel / Reel / Story, writes the caption + hashtags, and schedules — every day, no front-desk work.
AI Campaign Suggestions
The AI proposes themed campaigns ("Roll Call: 4 Weeks of Flow", "Flow & Grind: Technique deep-dives") with weekly posting plans. One click to build the campaign.
Approval Queue
Every AI draft lands in a pending queue. Owner can approve, edit caption, swap media, or kill the post. Nothing publishes without your sign-off.
Carousel + Reel Composer
Build belt-promotion carousels, technique breakdowns, event recaps, and short-form reels without leaving BJJ Track or paying for a separate scheduling tool.
Smart Scheduling
Queue single posts, recurring cadences (Mon/Wed/Fri kids spotlight), or seasonal pushes — open mat, in-house tournament, summer camp, belt-test prep.
Comments and DMs that become real leads.
Most DMs about trial, schedule, kids class, or pricing fall into the same handful of questions. The AI handles them the way a good front desk would — and every reply lands in the lead pipeline with source attribution and a one-click trial booking.
AI DM Auto-Reply
Trial pricing, schedule, kids age range, beginner-friendly questions — answered instantly in the academy voice. The AI knows your real plans, classes, and offers.
Comment Replies
Public comments get an on-brand response. Hot comments can route to a private DM follow-up automatically.
Lead Qualification
AI asks age group, schedule fit, location, and goals before the prospect even talks to a human. Score and temperature land on the record automatically.
Auto Trial Booking
When the prospect is ready, the AI offers a class slot and creates the trial booking. Staff see the confirmed lead with one-click Convert to Member.
Source Attribution
Every DM lead is tagged with `instagram_dm` source. The lead record knows which post, ad, story, or profile click started it.
Send Locks + Staff Takeover
Send locks prevent runaway AI replies. The front desk can jump into any thread mid-conversation and the AI hands off cleanly with full context.
Connected to the rest of the academy.
Instagram is not a side tool. The account feeds the same pipeline as ads, web forms, walk-ins, and calls — and the messages live in the same inbox the front desk already uses.
Omni Inbox
Instagram DMs sit next to SMS, email, web chat, WhatsApp, and voice calls. One thread per person, regardless of channel — including @username, lead score, and AI history.
Cross-Channel Memory
When the same prospect DMs and then emails, BJJ Track recognizes them and the AI references the earlier conversation. No double-asking the same questions.
Process Builder
New DM, hot comment, qualified lead, or trial booking can fire alerts, assign tasks, or kick off a follow-up sequence — all without writing code.
Ads Attribution
Meta ad clicks, organic posts, and DMs all roll up into one source-to-member report. Owners know which posts, hashtags, and ads actually filled the mat.
Lead Pipeline
Every Instagram conversation lives on the lead record with source, AI history, score, temperature, trial status, and conversion outcome. View Lead and View Profile work the same as any source.
Retention Watch
Existing members who DM about pausing, canceling, or scheduling get the same risk-and-recovery treatment as front-desk conversations.
Next step
Decide from here.
Open a real demo, see the Instagram hub end-to-end, or talk through how this would launch in your academy.
What Instagram should prove.
- Posting takes minutes, not the front desk
- AI captions sound like the academy, not a bot
- DMs become tracked trial leads, not lost threads
- Owner sees which posts and ads actually filled the mat
- Staff can step into any conversation at any time
- Cross-channel context — DMs know what email already said